THE DUBLIN STYLIST
Justine King | Personal, Commercial and Celebrity Stylist
Maximise your wardrobe
Elevate your style
Hi, I’m Justine!
I’m a personal, commercial and celebrity stylist and an on-air fashion contributor on Virgin Media’s Ireland AM.
I’m deeply passionate about helping clients discover their true style identity; finding the colours and shapes that suit them best and equipping them with the knowledge to make smarter shopping choices going forward.
My approach always starts with shopping your own wardrobe, making the most of what you already have while identifying wardrobe gaps that need bridging. I truly believe in helping clients buy less and wear more.
I often get feedback that working with me helps clients save money in the long run. No more aimless impulse purchases, but smart investments in items that offer longevity and fit cohesively in to their existing wardrobe and lifestyle.
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With over 15 years of experience as a professional fashion stylist for individuals and brands, I’ve honed my expertise styling for major campaigns, editorial shoots, celebrities and personal client wardrobes alike.
Tailored Styling Services Just for You
Celebrity Styling
As a celebrity stylist, I have worked closely with high-profile clients such as Kelly Osbourne and Rob Lowe to create standout looks that make a statement both on and off the TV. Understanding the importance of public appearance, I focus on curating stylish, bold, and tailored outfits that suit each client’s personality and public image. Whether it’s for an event, photoshoot, or television appearance, I ensure every detail is perfect, helping my clients look and feel their best while maintaining their unique style.
Personal Styling
Personal styling is where my career began and I continue to feel incredibly passionate about it. I work with clients in their own home, beginning with a full style consultation and colour analysis then a wardrobe weeding of what they currently own followed by an optional personal shopping appointment and finishing up with a personalised digital styling presentation.
For me, personal styling is about crafting a wardrobe that is curated entirely for you. Maximising what you already own and bridging the wardrobe gaps where necessary. Finishing the process, you’ll be left with a curated edit of clothing that suits your skintone and body type, expresses your personal style identity and aligns with your current lifestyle. Whether you need help revamping your existing closet, finding outfits for specific occasions, or building a versatile wardrobe from scratch, my goal is to make your daily dressing experience effortless and enjoyable. Together, we’ll create a wardrobe that boosts your confidence and helps you look and feel your best.
Editorial and Commercial Styling
Editorial and commercial styling are vital in telling a visual story for brands, magazines, and advertisements. I specialise in creating captivating looks that align with the vision of a project while staying true to the brand’s identity. Whether it's for fashion editorial shoots or advertising campaigns, I work closely with the client brief to create looks that resonate with the audience. From picking the right pieces to collaborating on concept development, I ensure every shoot delivers high-impact visuals that engage and inspire.
TV Styling
Beginning my on-air styling career 14 years ago on Virgin Media’s Ireland AM, I have also been a fashion contributor for Xposé and RTE’s The Style Counsellors. I’m passionate about presenting the latest trends and sharing practical style advice with the nation from my selection of homegrown and international brands.
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If you are a brand interested in being showcased on Ireland’s number one breakfast television show get in touch.
Buy Less
Wear More
​As Seen On:
Your Style
Your Story
Let’s create the next chapter of your style journey together—one that celebrates your individuality, transforms your wardrobe, and empowers you to express your unique story with confidence and elegance in every look.
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What Clients Are Saying!
Such a Positive Experience!
I feel so much more confident picking clothes for myself and dressing in the morning. It has been such a positive experience and one I really needed so thanks a million!
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-Rachel R
New found Confidence
I am delighted I did the appointment and genuinely love finding outfits now everyday. Everyone is like "Wow you look great!"
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-Jenny